Overview
Our role was to concept, direct, and produce a hero launch video that reflected the same intensity, excitement, and energy fans expect from a Grand Prix weekend
F1 Box is a fast-paced, accessible Formula 1 simulation venue, a retail-first brand activation from the team behind F1 Arcade. Designed to bring the thrill of racing to a broader audience, the venue blends entertainment, sport, and hospitality into one experience.
Our role was to capture that energy and distil it into a short-form digital launch video that positioned F1 Box as the go-to destination for fans, influencers, and competitive socialisers alike.
Problem
A New Venue, A High-Performance Expectation
F1 Box needed content that made an immediate impact, not just visuals, but emotion, energy, and anticipation.
As a new concept venue, it had to bridge the gap between traditional motorsport and everyday entertainment, quickly building recognition and relevance among F1 fans, casual mall visitors, and content creators.
Solution
Strategic Content from the Heart of the Paddock
Our solution was to draw from what we know best, capturing story-driven, high-octane moments from real F1 race weekends, and adapt that creative formula for the F1 Box environment.
We used cinematic storytelling, reactive edits, and racing-style overlays to make viewers feel like they were on the grid.
Concept
Our creative direction focused on one thing: Make this feel like race day.
From the moment the lights go out to the final leaderboard shot, we wanted the viewer to experience the same adrenaline rush they’d get watching an F1 start. We mixed POV simulator footage, ambient event energy, and slick visual transitions to create a launch piece that felt polished, premium, and powerful, just like the brand.
More Works
Overview
Our role was to concept, direct, and produce a hero launch video that reflected the same intensity, excitement, and energy fans expect from a Grand Prix weekend
F1 Box is a fast-paced, accessible Formula 1 simulation venue, a retail-first brand activation from the team behind F1 Arcade. Designed to bring the thrill of racing to a broader audience, the venue blends entertainment, sport, and hospitality into one experience.
Our role was to capture that energy and distil it into a short-form digital launch video that positioned F1 Box as the go-to destination for fans, influencers, and competitive socialisers alike.
Problem
A New Venue, A High-Performance Expectation
F1 Box needed content that made an immediate impact, not just visuals, but emotion, energy, and anticipation.
As a new concept venue, it had to bridge the gap between traditional motorsport and everyday entertainment, quickly building recognition and relevance among F1 fans, casual mall visitors, and content creators.
Solution
Strategic Content from the Heart of the Paddock
Our solution was to draw from what we know best, capturing story-driven, high-octane moments from real F1 race weekends, and adapt that creative formula for the F1 Box environment.
We used cinematic storytelling, reactive edits, and racing-style overlays to make viewers feel like they were on the grid.
Concept
Our creative direction focused on one thing: Make this feel like race day.
From the moment the lights go out to the final leaderboard shot, we wanted the viewer to experience the same adrenaline rush they’d get watching an F1 start. We mixed POV simulator footage, ambient event energy, and slick visual transitions to create a launch piece that felt polished, premium, and powerful, just like the brand.
More Works
Overview
Our role was to concept, direct, and produce a hero launch video that reflected the same intensity, excitement, and energy fans expect from a Grand Prix weekend
F1 Box is a fast-paced, accessible Formula 1 simulation venue, a retail-first brand activation from the team behind F1 Arcade. Designed to bring the thrill of racing to a broader audience, the venue blends entertainment, sport, and hospitality into one experience.
Our role was to capture that energy and distil it into a short-form digital launch video that positioned F1 Box as the go-to destination for fans, influencers, and competitive socialisers alike.
Problem
A New Venue, A High-Performance Expectation
F1 Box needed content that made an immediate impact, not just visuals, but emotion, energy, and anticipation.
As a new concept venue, it had to bridge the gap between traditional motorsport and everyday entertainment, quickly building recognition and relevance among F1 fans, casual mall visitors, and content creators.
Solution
Strategic Content from the Heart of the Paddock
Our solution was to draw from what we know best, capturing story-driven, high-octane moments from real F1 race weekends, and adapt that creative formula for the F1 Box environment.
We used cinematic storytelling, reactive edits, and racing-style overlays to make viewers feel like they were on the grid.
Concept
Our creative direction focused on one thing: Make this feel like race day.
From the moment the lights go out to the final leaderboard shot, we wanted the viewer to experience the same adrenaline rush they’d get watching an F1 start. We mixed POV simulator footage, ambient event energy, and slick visual transitions to create a launch piece that felt polished, premium, and powerful, just like the brand.
More Works