Khalil Rountree
Transforming a breakout UFC moment into long-term momentum through storytelling, content systems, and brand positioning that turned attention into a loyal, engaged fan base.
Invaincu Management
Know More
Transforming UFC notoriety into durable visibility, and genuine commercial attractiveness.
UFC light heavyweight contender.
Khalil Rountree is a world-class UFC light heavyweight defined by resilience, heart, and a remarkable personal journey. After losing his father at just two years old and transforming himself from over 300 lbs into an elite athlete, he carries a rare mix of relatability, vulnerability and inspiration that resonates with mainstream audiences. What he lacked, however, was a dedicated platform to fully capitalise on this momentum and the surge of new attention.
Problem
Massive fight-night attention with no long-term brand infrastructure, minimal storytelling output, and zero content systems to convert visibility into opportunity.
Khalil gained significant visibility after his match up with Pereira, yet lacked the digital presence and narrative control to sustain that momentum. He had only one sponsor, no ongoing content, and no commercial positioning to showcase his value beyond the cage. Without consistent storytelling, his new audience had no way to stay connected, and brands had no reason to trust his platform. Invaincu stepped in to solve the gap between athletic excellence and commercial potential.
Solution
A content-led brand rebuild using YouTube and Instagram to humanise Khalil, showcase quality, and establish credibility with fans and partners.
Invaincu designed a system centred around long-form storytelling on YouTube and high-quality, brand-safe execution on Instagram. The strategy prioritised consistency, human depth, and visual polish. All building a narrative fans could invest in and brands could rely on. Rather than gimmicks or trends, we focused on authenticity: fight-camp documentation, personal motivations, training realities, and a tone that highlighted Khalil’s discipline and character. This strengthened fan loyalty, increased watch-time, and created the proof-of-quality brands require before investing.
Concept
Khalil Rountree: The Fight Camp Diaries
We produced a series of cinematic fight-camp episodes capturing Khalil from twelve weeks out through the final moments of preparation. The content emphasised realism: raw training, mindset, discipline, and emotional stakes. All developed with clean colour, tight pacing, and a narrative arc built around growth rather than instruction. On Instagram, we delivered premium visual consistency that positioned Khalil as both marketable and brand-ready. The combined approach rebuilt his digital identity, strengthened fan loyalty, and opened the door for future sponsorship and partnership conversations.
More Works
Khalil Rountree
Transforming a breakout UFC moment into long-term momentum through storytelling, content systems, and brand positioning that turned attention into a loyal, engaged fan base.
Invaincu Management
Know More
Transforming UFC notoriety into durable visibility, and genuine commercial attractiveness.
UFC light heavyweight contender.
Khalil Rountree is a world-class UFC light heavyweight defined by resilience, heart, and a remarkable personal journey. After losing his father at just two years old and transforming himself from over 300 lbs into an elite athlete, he carries a rare mix of relatability, vulnerability and inspiration that resonates with mainstream audiences. What he lacked, however, was a dedicated platform to fully capitalise on this momentum and the surge of new attention.
Problem
Massive fight-night attention with no long-term brand infrastructure, minimal storytelling output, and zero content systems to convert visibility into opportunity.
Khalil gained significant visibility after his match up with Pereira, yet lacked the digital presence and narrative control to sustain that momentum. He had only one sponsor, no ongoing content, and no commercial positioning to showcase his value beyond the cage. Without consistent storytelling, his new audience had no way to stay connected, and brands had no reason to trust his platform. Invaincu stepped in to solve the gap between athletic excellence and commercial potential.
Solution
A content-led brand rebuild using YouTube and Instagram to humanise Khalil, showcase quality, and establish credibility with fans and partners.
Invaincu designed a system centred around long-form storytelling on YouTube and high-quality, brand-safe execution on Instagram. The strategy prioritised consistency, human depth, and visual polish. All building a narrative fans could invest in and brands could rely on. Rather than gimmicks or trends, we focused on authenticity: fight-camp documentation, personal motivations, training realities, and a tone that highlighted Khalil’s discipline and character. This strengthened fan loyalty, increased watch-time, and created the proof-of-quality brands require before investing.
Concept
Khalil Rountree: The Fight Camp Diaries
We produced a series of cinematic fight-camp episodes capturing Khalil from twelve weeks out through the final moments of preparation. The content emphasised realism: raw training, mindset, discipline, and emotional stakes. All developed with clean colour, tight pacing, and a narrative arc built around growth rather than instruction. On Instagram, we delivered premium visual consistency that positioned Khalil as both marketable and brand-ready. The combined approach rebuilt his digital identity, strengthened fan loyalty, and opened the door for future sponsorship and partnership conversations.
More Works
Khalil Rountree
Transforming a breakout UFC moment into long-term momentum through storytelling, content systems, and brand positioning that turned attention into a loyal, engaged fan base.
Invaincu Management
Know More
Transforming UFC notoriety into durable visibility, and genuine commercial attractiveness.
UFC light heavyweight contender.
Khalil Rountree is a world-class UFC light heavyweight defined by resilience, heart, and a remarkable personal journey. After losing his father at just two years old and transforming himself from over 300 lbs into an elite athlete, he carries a rare mix of relatability, vulnerability and inspiration that resonates with mainstream audiences. What he lacked, however, was a dedicated platform to fully capitalise on this momentum and the surge of new attention.
Problem
Massive fight-night attention with no long-term brand infrastructure, minimal storytelling output, and zero content systems to convert visibility into opportunity.
Khalil gained significant visibility after his match up with Pereira, yet lacked the digital presence and narrative control to sustain that momentum. He had only one sponsor, no ongoing content, and no commercial positioning to showcase his value beyond the cage. Without consistent storytelling, his new audience had no way to stay connected, and brands had no reason to trust his platform. Invaincu stepped in to solve the gap between athletic excellence and commercial potential.
Solution
A content-led brand rebuild using YouTube and Instagram to humanise Khalil, showcase quality, and establish credibility with fans and partners.
Invaincu designed a system centred around long-form storytelling on YouTube and high-quality, brand-safe execution on Instagram. The strategy prioritised consistency, human depth, and visual polish. All building a narrative fans could invest in and brands could rely on. Rather than gimmicks or trends, we focused on authenticity: fight-camp documentation, personal motivations, training realities, and a tone that highlighted Khalil’s discipline and character. This strengthened fan loyalty, increased watch-time, and created the proof-of-quality brands require before investing.
Concept
Khalil Rountree: The Fight Camp Diaries
We produced a series of cinematic fight-camp episodes capturing Khalil from twelve weeks out through the final moments of preparation. The content emphasised realism: raw training, mindset, discipline, and emotional stakes. All developed with clean colour, tight pacing, and a narrative arc built around growth rather than instruction. On Instagram, we delivered premium visual consistency that positioned Khalil as both marketable and brand-ready. The combined approach rebuilt his digital identity, strengthened fan loyalty, and opened the door for future sponsorship and partnership conversations.
More Works